The Alternative
Most Realtors and mortgage loan officers who market seriously either hire an agency or hire Releado. Here is the honest side-by-side.
| Releado | Traditional Marketing Agency | |
|---|---|---|
| Cost | $249 setup + $149/month | Commonly $1,500 to $3,000+/month plus onboarding fees |
| Your website | Built or rebuilt properly as the foundation, and you own it | Usually extra, outsourced, or not included at all |
| SEO & AI visibility | Built in from the foundation, monitored continuously, reported monthly | Often a separate retainer, and AI visibility rarely included |
| Contracts | Three-month start, then month-to-month | 6 to 12 month commitments are typical |
| Your time | Approve content on your schedule, or stay hands off | Briefs, approvals, and meetings every week |
| Built for | Realtors and mortgage loan officers only; it knows your business | Generalist, one of dozens of industries served |
An agency can be the right call for a large team with a marketing department to manage it. For a solo professional or a small team, the work still has to get done every day, and that is the job Releado was built for.
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