About Releado
Releado didn’t come from a software lab. It came from a working mortgage brokerage.
Every strong Realtor and loan officer runs into the same wall. When business is slow, there’s time to market but nothing to show. When business is booming, there’s plenty to show but no time to market it. So the marketing goes quiet exactly when the market is watching — and the deals that should compound year after year leak to whoever stayed visible.
Underneath it sits a second problem: most agents’ and loan officers’ websites were never built to be found in the first place — not by Google, and certainly not by the AI systems clients now ask for recommendations. Marketing poured into a weak website leaks away.
Releado was built to fix both problems at once: an AI-run, interactive, automated marketing and SEO/AI visibility platform, built around a properly constructed website — your website, which you own — that runs your marketing, works your search and AI visibility, and monitors all of it continuously. The AI does the work; you approve it, touching it as much or as little as you want.
Releado is brought to you by Mortgage News Channel. Its founder, Anthony Piccone, is a U.S. Army veteran and former Air Defense Artillery officer who has been in the mortgage business since 1995 and founded 7th Level Mortgage LLC — a mortgage broker — in 2012. Releado was built inside that working brokerage: tested against real pipelines, real referral partners, and real closings before it was offered to anyone else.
That is why Releado serves exactly two professions and no one else — and why the Realtor edition and the MLO edition are built separately. The two jobs win business differently, and the platform treats them that way.
Built by a U.S. Army veteran who still runs the mortgage brokerage Releado grew out of.
No generalist software stretched across fifty industries. Realtors and MLOs — that’s the whole list.
Releado runs real marketing and visibility work for a real mortgage operation before it ever touches a client’s brand.
Releado was built inside a working mortgage operation — not imagined in a pitch deck. A client's week on the platform:
Social drafts prepared — written in the client's voice, ready for approval.
MonSEO article published to the client's own website.
TueNewsletter sent after the client's approval.
WedReviews requested and monitored.
ThuAI visibility checked — with a month-end report to close it out.
FriIllustrative activity. Every client's month-end report shows their own real numbers.
Full Disclosure
We are about full disclosure, so here it is up front — not in fine print.
Releado is brought to you by 7th Level Mortgage LLC, doing business as Mortgage News Channel — a mortgage broker, in business since 2012, founded by a mortgage professional in the business since 1995.
We are a mortgage broker. Realtors and partners you work with may also work with us, and other Releado clients may work with the same people you do. That crossover exists in this business — we state it openly instead of hiding it.
Everything nonpublic you bring into Releado — your customers, prospects, referral relationships, and strategies — is protected by the Privacy Guarantee in our agreement (Section 8). It is never used to benefit our brokerage, never used to help a competitor, never used to solicit or divert your customers or partners, and never disclosed — not even the existence of our business relationship — without your prior express written consent. Access is limited to the people who need it to run your service, bound by written confidentiality obligations.
Book a short demo — we’ll show you the platform working, not a slide deck.
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